These Guys Are Brilliant

Nowadays, though, the parties are just "brands". They're both imperialist, globalist, statist, elitist, and corporatist -- just as Coke and Pepsi are both mostly sugar and carbonated water. With the parties, as with soft drinks, brand loyalty certainly exists, but it's based on third-order differences -- a touch of the soft pedal on gay marriage, say, or a tepid, timorous hint that it might be nice if women could decide whether to have babies or not.

Having nothing else on which to base their decisions, people make their brand choices based on these trace flavors, and having made them, there's no reason to vary the diet. Nobody drinks Coke by preference in the morning and Pepsi in the afternoon.

Stop Me Before I Vote Again